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Explore

We are SunGod.

Stories

Who is Carl Renvall?

14 November 2019

10 questions with the newest member of the SunGod Pro team...

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Stories

5 Pro Tips to Ride Harder this Winter

31 October 2019

Our pro’s share their top tips for leveling up on the snow this season

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Video

This is Winter. Welcome to our Playground...

30 October 2019

VERBIER, Switzerland. There is a reason we call this place home. Watch our local team riders explore our backyard... We’re ready for winter. Are you?

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Stories

5 tips to work hard and adventure harder

21 August 2019

5 hard working adventure addicts share their tips for achieving the ultimate work-life balance...

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Stories

How to smash a marathon

08 August 2019

Marathons made easier with these 8 hacks

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Stories

The world's most important cycling tour actually finished yesterday…

28 July 2019

Meet the women who completed the 2019 Tour de France 1 day ahead of the men.

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Stories

7 spectacular climbing adventures

19 July 2019

Step away from the climbing wall and into the wilderness at these awe-inspiring climbing spots…

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Video

Introducing SunGod X Matt Jones Signature Series

17 July 2019

LIMITED EDITION Classics³ sunglasses designed by SunGod Pro Freestyle MTB rider Matt Jones...

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Stories

3 unforgettable days in Greece

04 July 2019

Here's how to pack the trip of a lifetime into 3 glorious days…

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Video

Life Looks Better Through SunGod

03 July 2019

Life Looks Better through SunGod. Live every experience in full 4KO® clarity. Discover 4KO® today...

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News

Introducing the new SunGod Classics³ ™

25 June 2019

Introducing Classics³... Always Looking Forward.⁣

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Stories

8 life lessons from sport

11 June 2019

Can sport equip you to combat the stress of modern life? We asked 8 athletes to share their thoughts...

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Stories

5 minutes with Carro Djupsjö

30 May 2019

Meet professional Wakeboarder Carro Djupsjö, the latest addition to the SunGod Pro Team…

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Stories

SunGod Best of British: 4 incredible places you need to visit this summer

14 May 2019

All hail the Sun-God – Summer is upon us! With the help of some UK-based Ambassadors, we name our top British adventure spots…

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Stories

Adventure more than ever this summer with these 5 fitness hacks

29 April 2019

SunGod Ambassador, ultra runner and nutritionist Max Willcocks shares his top fitness tips to help you adventure more than you ever have this summer...

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Video

Pro Reel #6: Matt McCormick

12 April 2019

Wish you could throw a backie on the dance floor? Combining full-time shredding with studying for a Maths and Physics degree, Matt gives us an insight into the life of a young athlete. Find out more about this talented Scottish snowboarder in Pro Reel #6...

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Video

Pro Reel #5 Thomas Feurstein

01 April 2019

Ever wondered if all Austrians can yodel? We caught up with our favourite snowboard freerider, to talk about everything from radical unicorns to Austria’s best freeride terrain…

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News

FWT STOP 5: World champion freeriders crowned in Verbier

26 March 2019

The most prestigious competition in Freeriding has come to its conclusion, find out what happened...

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Stories

The SunGod guide to Verbier

21 March 2019

Our local athletes share their Verbier secrets ahead of the final of the FWT 2019...

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Stories

Escape civilisation with these 5 winter adventures

15 March 2019

Seeking a more memorable ski adventure? 5 SunGod ambassadors share their top spots...

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News

FWT STOP 4: The penultimate throw down in Ordino Arcalís

08 March 2019

Andorra was the next stop for athletes to make their final bid for the FWT final….

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News

FWT STOP 3: Fun in Fieberbrunn

26 February 2019

Find out how it all went down in Austria for stop number 3 of the Freeride World Tour 2019...

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Stories

"I wasn't going to make it, I was devastated" - 10 lessons I learned crossing the Antarctic

15 February 2019

Adventures don’t always go to plan – SunGod Ambassador Jenny Davis’ Antarctic crossing brought her to the brink of death and it taught her some valuable lessons...

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News

SunGod X Woodsy Signature Series 2019

12 February 2019

We've teamed up with World Champion and SunGod Pro Freeskier James 'Woodsy' Woods to launch the SunGod x Woodsy Signature Series 2019!

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News

FWT Stop 2: The freeride battle continues at Kicking Horse

07 February 2019

Everything you need to know about the second stop of the Freeride World Tour 2019…

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News

SunGod launches Experiential Flagship store

05 February 2019

We are proud and excited to announce the official opening of our first experiential flagship store in Verbier, Switzerland!

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News

SunGod x Protect Our Winters UK

30 January 2019

We’re stoked to be collaborating with POW UK to do our bit to protect powder days…

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Stories

The Freeride World Tour in numbers

25 January 2019

The Freeride World Tour. You've heard of it by now but how much do you know? Here we break it down for you, with some awesome stats!

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News

FWT STOP 1: How it all went down in Hakuba

21 January 2019

To say Japan delivered the goods on the first stop of the Freeride World Tour 2019 would be putting it lightly...

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Video

Thomas Feurstein Athlete Profile FWT19

10 January 2019

Find out how SunGod Pro Freeride snowboarder Thomas Feurstein plans to claim the top spot in the Freeride World Tour 2019.

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News

SunGod continues partnership with the Freeride World Tour

20 December 2018

We are super excited to announce that for winter 2019 we will be continuing our partnership with the Freeride World Tour as the Official Eyewear Partner...

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Video

The Pro Reels #4: James 'Woodsy' Woods

16 December 2018

Normally found throwing himself off kickers in the park, we check in with freeskier amd X Games gold medalist James ‘Woodsy’ Woods, to find out more about guy behind the face mask. What do Taylor Swift, the dragon emoji and red Sith lightsabres all have in common…? Find out in Pro Reel #4!

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Stories

The Talisker Whisky Atlantic Challenge 2018: Meet the teams

11 December 2018

Today, 28 teams will battle it out to be the fastest to row across the Atlantic. As the start line approaches, we find out how our SunGod teams are preparing….

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Video

Introducing the NEW SunGod Vanguards™

05 December 2018

VANGUARDS™. Our best goggle yet, with 20% more vision. Worn by SunGod Pro Team rider James 'Woodsy' Woods.

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Pro Team

The SunGod Pro Team: The winter ahead

30 November 2018

Winter has arrived and no one is more stoked than the SunGod Winter Pro Team! How do they plan to deliver the goods this year? They reveal all...

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Stories

Get fit for your winter adventures with these 6 simple steps

12 November 2018

Skiing is what we love doing. So much so that it’s easy to forget that it is an intense sport which requires a good level of fitness. We find out how the pros prep for winter…

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Video

The Pro Reels #3: Rowan Cheshire

05 November 2018

In Pro Reel #3, we grab a chat with Team GB freestyle skier Rowan Cheshire. When she’s not shredding half-pipes in the Olympics, Rowan can be found training in the gym, crushing on Tom Hardy or catching up on Love Island. Curious about her go-to dance move? Check out Reel #3.

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Stories

Enjoy endless powder days with these 7 seasonaire jobs

31 October 2018

Work hard, ski harder! 7 'seasonaires' tell us how they balance their professional lives with a daily dose of powder.

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Pro Team

Origins #1: Matt Jones, the Compound

26 October 2018

Introducing Origins: In episode #1 of our Origins series, SunGod Pro athlete Matt Jones discusses how his home compound has been pivotal to his success on the global stage...

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Video

Origins #1: Matt Jones, Home Compound

25 October 2018

The origins of Matt’s success on the MTB world circuit lie in an unassuming patch of land in the UK. Here, a dynamic set-up of jumps, developed by Matt himself, offer a unique opportunity to visualise and progress tricks. The ability to push himself to world-class competition standards on home ground, has driven Matt’s success on the global stage.

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Video

The Pro Reels #2: The Peacock Brothers

23 October 2018

Double Trouble on and off the water, wakeboarders The Peacock Brothers give us an insight into their sibling bond. Selfie techniques, toilet nightmares and garden gnomes all feature in the lives of this mischievous duo!

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Pro Team

That’s a wrap! The SunGod Pro team on Summer 2018

11 October 2018

Podiums, prizes and Olympic ambition – the SunGod summer athletes have been far from idle this summer! We find out their personal highlights...

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Video

The Pro Reels #1: Matt Jones

04 October 2018

From royal outings to Nandos, to flat-earthers and the worst MTB slang, we caught-up with freestyle MTB rider Matt Jones to find out more about the guy behind the handlebars...

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Stories

5 unforgettable runs with Midnight Runners

21 September 2018

Who says running has to be dull? We teamed up with Midnight Runners to shortlist 5 unique runs to help put the pep back into your step!

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Video

Welcoming Carro Djupsjö to the SunGod Pro Team!

14 September 2018

We’re super excited to welcome Swedish Wakeboarder Carro Djupsjö to the SunGod Pro Team!⁣ ⁣ Carro is one of the top athletes on the wakeboard circuit having enjoyed international success in both cable and boat disciplines over the years. We’re proud to be a part of her journey and to work on some exciting projects together!

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Stories

5 European Adventures to add to your Bucket List

07 September 2018

Summer isn’t over yet! We asked 5 Instagram travel connoisseurs to share their ultimate European adventure spots...

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Stories

1 Paddleboard & 1 World Record - How one woman escaped the 9-5

30 July 2018

Adventure addict and SunGod ambassador, Fiona Quinn shows us how with minimal SUP experience, she managed to set a World Record.

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Pro Team

10 Pro Tips For Triathlon Triumph With Tom Bishop

13 July 2018

Forget everything you think you know about triathlon. SunGod Pro Team member Tom Bishop sets the record straight as he imparts his triathlon wisdom.

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Video

Through the Lens: Tom Bishop, Triathlon

11 July 2018

Results aren’t born in the spotlight. They're fought for. A glimpse into how SunGod triathlete Tom Bishop prepares to compete against the best in the world on the World Triathlon Series, whilst training in Lanzarote.

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Stories

24 Hours in Cape Town: A day in the life of a professional windsurfer

02 July 2018

Every year windsurfers from around the world descend upon Cape Town to indulge their incredible passion. SunGod Pro Team member Max Rowe is one of them. We spend a day in his shoes.

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Stories

5 Awe Inspiring Places in Cornwall

20 June 2018

Summer has arrived and while most people jet off to more tropical climes, we at SunGod have been setting our sights a little closer to our roots.

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Video

Introducing the New SunGod Sierras™

14 June 2018

Introducing the new SunGod Sierras™, a classic design with a contemporary twist. To celebrate the launch of the Sierras™ we headed to the beautiful coastline of Cornwall.

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Pro Team

Will Satch: Back from the Brink

07 June 2018

After 2 Olympic medals, an MBE and heart surgery you would probably hang up your oars and call it quits, right? Apparently not if your name is Will Satch MBE.

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Stories

4 Days of Adventures in Mallorca

18 May 2018

Forget everything you may have heard about Mallorca. We are about to tell you how to escape the crowds and experience the true beauty of this underrated Island.

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Stories

How to Run 10 Marathons in 10 Days. Your Questions Answered.

03 May 2018

The Sierra 260 team share their experiences of running 260 Miles across Sierra Leone last October.

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Pro Team

Thomas Feurstein Becomes Vice World Champion On The Freeride World Tour

20 April 2018

A Look Back At Thomas Feurstein’s 2018 Highlights On The Freeride World Tour.

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Stories

SunGod's Top 5 - Adventures To Take You Off The Beaten Track

30 March 2018

With The Days Getting Longer And The Temperatures Rising Its The Perfect Time To Start Planning New Adventures.

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Stories

Slaying Dragons: 5 Top Tips For First Descents With Steep Ski Specialist Tom Grant

22 March 2018

Renowned mountaineers Tom Grant, Enrico Mosetti & Ben Briggs conquer a first descent of the infamous Caroline Face in New Zealand’s Southern Alps.

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Stories

'Discomfort' - Watch freeskier Alvaro Peñades get outside his comfort zone

06 March 2018

Valencian Skier Alvaro Peñades Goes Outside His Comfort Zone To Push His Limits & Progress His Freeride Passion To The Next Level

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Pro Team

2 Podiums At The Freeride World Tour In 2 Days For Thomas Feurstein

12 February 2018

SunGod Pro Thomas Feurstein Kick Starts His Freeride World Tour Campaign With Back To Back Podiums In Kicking Horse, Canada.

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Stories

Breaking Borders: Cycling 14 Countries in 7 Days

18 January 2018

5 Things You Need To Know Before Attempting A Cycling Guinness World Record

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Stories

Eirik Sæterøy Recaps his Top 3 Achievements Of 2017

11 January 2018

Rookie Freeskier Smashed Personal Goals At World Cups & X Games In A Bid To Represent Norway At Pyeongchang in 2018

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Video

Through the Lens - James 'Woodsy' Woods, Freestyle Skiing

09 January 2018

Former world No.1, Team GB and SunGod freestyle skier James ‘Woodsy’ Woods has been a formidable force on the Slopestyle and Big Air circuit and has earned multiple success at the Olympics, XGames and World Cup events around the globe, but he didn't even see snow for the first 4 years of skiing, learning his trade on UK dryslopes.

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Stories

Kasper De Thurah's Polar Expedition

13 December 2017

Norwegian Explorer Kasper De Thurah Takes The Husky Highway On The 2017 Fjällräven Polar Expedition

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Stories

Freeski Tales from Georgia

29 November 2017

Freeskier Yulia Zayko Explores A Path Less Travelled In The Search For Epic Ski Terrain In Georgia’s Caucasus Mountains

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Stories

SUP Adventures on Norway's Klara River

22 November 2017

Four Friends Attempt A Record SUP Expedition To Be The First To Navigate Norway’s River Klara From Source To Sea

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Pro Team

Matt Jones ‘Frames Of Mind’ – Behind The Scenes

16 November 2017

Freestyle Mountain Biker Matt Jones Brings His Imagination To Life In His Incredible New Project ‘Frames Of Mind.’

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Pro Team

Get To Know Hannah Whiteley

07 November 2017

Getting To Know World Champion Kiteboarder Hannah Whiteley As An Epic Year Begins To Wind Down

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Pro Team

Matt McCormick's 2017 Highlights

26 October 2017

Ahead Of His Biggest Winter Pro Team Snowboarder Matt McCormick Takes Us Through The Moments That Defined His Life On Snow In 2017

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Stories

Japanese Powder Dreams

17 October 2017

Freeride Snowboarder Victor Heim Realises A Lifelong Dream Exploring Japanese Powder Havens

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Stories

Conquering the Yukon

11 October 2017

A Triad Of Adventurers Take On The Yukon River From Source To Sea In A Quest To Be The First Norwegians To Complete This Epic Journey

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Video

Through the Lens : Anna Smoothy, Freeride Skier

04 October 2017

Big mountain skiing is an addiction. Brought up in Wanaka, New Zealand, Anna Smoothy has lived and breathed the mountains all her life. She has skied most of Europe, parts of North America, Japan and almost all of NZ, whilst also competing in the Freeride World Qualifier's (FWQ).

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Stories

Wakeboard Summer Highlights

02 October 2017

The SunGod Wakeboarders Have Been On Fire This Summer – Get In On The Action Featuring: Joe Battleday, Matty Muncey And Brothers Liam & Ryan Peacock

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Video

Through the Lens: Will Satch MBE, Rowing

20 September 2017

Born and bred in the heartland of British rowing, SunGod's Will Stach was lured into the sport by the tranquility of being out on the open water. Will won Olympic Gold at Rio in 2016, and has three World Championship titles to his name, not to mention an Olympic Bronze from his debut at London 2012. His current focus is on success in Tokyo 2020.

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Pro Team

Max Rowe - The Comeback Story

17 September 2017

SunGod Pro Windsurfer Max Rowe Battles Illness To Make A Remarkable Return To The Sport He Loves

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Video

SunGod Pro Team Summer Edit 2017

04 September 2017

Catch the SunGod Pro Team in action as they make the most of the summer, doing the sports they do best...

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Stories

Summer Surf Adventures with Lucy Campbell

03 September 2017

Summer Lovin’ With SunGod Pro Lucy Campbell On Her Surf Travels To The Americas

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Pro Team

Get To Know Will Satch MBE

15 August 2017

We caught up with SunGod Pro Will Satch MBE. Team GB Rower, Olympic Gold Medallist, 3 Time World Champion and still hungry for more...

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Stories

TRIBE: Run for Love

09 August 2017

This is the story of a running community taking on one of the most physically and mentally demanding endurance challenges to raise money and awareness for the betterment of fighting human trafficking.

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Video

Introducing SunGod PaceBreakers™

02 August 2017

Set your pace, and break it. SunGod PaceBreakers™ are engineered to maximise performance whilst you operate at the highest level. When you're ready to push to your limits, SunGod PaceBreakers™ are ready to go there with you.

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News

The SunGod Story (so far)

23 July 2017

As we celebrate our 4th birthday, share in some of the highlights from our journey so far.

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Video

Through the Lens: Liam Peacock, Wakeboarding

05 July 2017

SunGod Pro wakeboard athlete Liam Peacock was brought up by a wakepark in the U.K. so mastering wakeboarding was a right of passage for him. You can now catch him hot on the heels of some of the sport's best athletes. Check him out during a wake session at Liquid Leisure.

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Video

SunGod Out of this World LE - Behind the Scenes

08 June 2017

Want to know how we sent 100 pair of Limited Edition sunglasses into space? Check out how in this behind the scenes video.

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Video

Through the Lens: Max Rowe, Freestyle Windsurfing

31 May 2017

SunGod's Max Rowe travels the world windsurfing and competing in the PWA Windsurfing Freestyle World Tour. Watch him shred the windsurfing wilderness of Maui.

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Video

Through the Lens: Lucy Campbell, Surfing

02 May 2017

Born in Woolacombe, North Devon, Lucy Campbell started surfing at the age of 10. She competes on the World Qualifying Series and has her sights set on Tokyo 2020.

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Video

James 'Woodsy' Woods - Signature Series

30 March 2017

We collaborated with SunGod Pro Team, GB Park and Pipe and X Games Gold Medalist freeskier, James 'Woodsy' Woods, to create a signature series of Renegades™ and Revolts™.

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Video

Through the Lens: Rowan Cheshire, Freestyle Skiing

21 March 2017

SunGod Pro Team freestyle skier Rowan Cheshire, a 2x winter Olympian for Team GB, has been sending it in the park since the age of 11. Qualifying for the Pyeongchang 2018 Winter Olympics half-pipe skiing final, she continues to grow and achieve in the sport. Catch her hitting the half-pipe in freestyle mecca, Laax Snowpark, Switzerland.

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Video

Through the Lens: Matt McCormick, Freestyle Snowboarding

04 January 2017

From a dry-slope in Glasgow, to Colorado, Australia and Qatar, Matt has competed in freestyle snowboarding all over the world. With steeze, style and ambition, he aims to take the sport as far as he can. Now a member of Team GB Park and Pipe and the SunGod Pro Team, here we catch him sessioning park laps in Colorado.

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Video

Through the Lens: Matt Jones, Freestyle MTB

24 November 2016

A day in the life of professional mountain biker and SunGod Pro team athlete Matt Jones at his local woodland trails in the U.K. Matt competes worldwide at Crankworx MTB competitions and in-between rides everyday. So whether it’s downhill, enduro MTB, dirt jumping or slopestyle you’ll see him shredding.

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Video

We Are Adventureproof®

29 June 2016

We took an adventure into the most remote parts of the Swiss Alps to put our SunGod #adventureproof frames to the test in high mountain conditions

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