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See Better.

At SunGod, we see a better world; through our lenses, through our actions and through doing business better. Our planet is our playground, so we’re a community built brand that’s sustainable to our core. With you, our mission is multiplied and together we can See Better.


B Corp™

Impact Report


The ins and outs of sustainability at SunGod.

Broken it?

We repair it.

Our Lifetime Guarantee.

We are King's

Award Winners.

We've won the King's Award for

Sustainable Development.

We are

Carbon Neutral.

Our Operations. Our Products. Our History.

Carbon Neutral alone is not enough.

Our Journey to Net 0.

Built to


Leave no


1% for the



Recycled Frames & Lenses.

The Bike








At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for the planet. From our 1% for the Planet membership, to our Carbon Neutral products; from our charity partnerships, to our Lifetime Guarantee; protecting our playground lies at the heart of everything we do.”

Ali Watkiss, Co-Founder

Additional Resources.

Transparency and accountability allow for trust. Below you will find a copy of our Business Ethics, Company Code of Conduct, Environmental Policy, and Diversity, Equity and Inclusion Policy (DEI).

Business Ethics (PDF)
Company Code of Conduct (PDF)
Environmental Policy (PDF)
Diversity, Equity and Inclusion Policy (PDF)

We've won the King’s Award for Sustainable Development. 

Since 1965, the King’s Awards for Enterprise (previously the Queen’s Awards) have been the most prestigious business awards in the UK. The awards celebrate innovative British businesses who are leading the way with pioneering products, delivering game-changing social mobility programmes, or breaking new ground with their sustainable development practices

After an incredibly detailed assessment, which dug into every detail of our sustainability initiatives - from how they link to the UN Sustainable Development Goals, to how they impact our employees and our customers, to ultimately how they create positive change in the world around us - we have been awarded the 2023 King’s Award for Sustainable Development.

“We’re so proud that our mission to put sustainability at the heart of our business has been recognised - it’s an incredible feeling. Winning the King's Award is a testament to the hard work, enthusiasm and commitment of the whole SunGod community; such recognition will help us fuel further change across the eyewear industry."

- Zoe Watkiss, SunGod CEO and Co-Founder

Why do the King's Awards matter?

The King's Awards aren't just about recognising achievements so far; they're also about shaping the future of business. Winning businesses have the chance to influence national business policy, through joining Government roundtables on business policy development.

That means SunGod will have a seat at the table in important sustainable business policy discussions - which is a big deal! We're constantly listening and learning with the SunGod Community, to figure out what matters to you and how we can make SunGod the best business it can be, for people and the planet.

Now, as King's Award winners, we get to share these insights and ideas with other sustainable businesses and policymakers, to put sustainability front and centre in British business policy. We're committed to using this platform to drive positive change, and help other British businesses take the next steps in their sustainability journeys.

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