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See Better.

At SunGod, we see a better world; through our lenses, through our actions and through doing business better. Our planet is our playground, so we’re a community built brand that’s sustainable to our core. With you, our mission is multiplied and together we can See Better.

Proudly

B Corp™

Impact Report

2023.

The ins and outs of sustainability at SunGod.

Broken it?

We repair it.

Our Lifetime Guarantee.

We are King's

Award Winners.

We've won the King's Award for

Sustainable Development.

We are

Carbon Neutral.

Our Operations. Our Products. Our History.

Carbon Neutral alone is not enough.

Our Journey to Net 0.

Built to

Last.

Leave no

trace.

1% for the

Planet.

Infinite™

Recycled Frames & Lenses.

The Bike

Project.

Surfers

Against

Sewage.

Protect

Our

Winters.

At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for the planet. From our 1% for the Planet membership, to our Carbon Neutral products; from our charity partnerships, to our Lifetime Guarantee; protecting our playground lies at the heart of everything we do.”

Ali Watkiss, Co-Founder

Additional Resources.

Transparency and accountability allow for trust. Below you will find a copy of our Business Ethics, Company Code of Conduct, Environmental Policy, and Diversity, Equity and Inclusion Policy (DEI).

Business Ethics (PDF)
Company Code of Conduct (PDF)
Environmental Policy (PDF)
Diversity, Equity and Inclusion Policy (PDF)

For three years, we’ve worked with Surfers Against Sewage to take action and protect the oceans and beaches from plastic pollution. SAS needs our support to secure our thriving future for the beaches and oceans we love.

Surfers Against Sewage is a national marine conservation and campaigning charity that inspires, unites and empowers communities to take action to protect oceans, beaches, waves and wildlife.

Look out for our Limited Edition SAS Collection, now available online, and Limited Edition Microfibres, available for a £4 donation at checkout.

The best part? We’ll double your donation to double your impact.

Learn more about our Partnership

£29k+
donated via 1% for the Planet, 2021 & 2022.
778,870
kilograms of pollution removed from over 1.1m miles of beach.