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Williams Racing, F1 Team

19 March 2024

SunGod Signs Williams Racing

We're Growing our F1 Family


We're proud to announce an exciting new licensing partnership with historic British F1 team, Williams Racing. The alliance sees us become the team’s Official Eyewear Licensee for the 2024 Formula 1 season.

The partnership marks a coming together of two British brands united by a passion for innovation and technical excellence, and a clear ambition to be at the top of their respective fields. Williams Racing is one of the most successful teams in F1 history and the team is proud to join together with SunGod on their mission to evolve and win further world titles.

We're already working closely with the team to create a unique range of high-performance eyewear inspired by Williams Racing. The Limited Edition collections, designed for drivers, team members and passionate Williams fans, will be launched later this year. 

Paul Asencio, Chief Revenue Officer of Williams Racing: “Partnering with SunGod is a fantastic moment for the team as we continue our progress to return to the front of the grid. Their commitment to engineering excellence aligns clearly with Williams Racing’s pursuit of excellence on and off the racetrack. We look forward to working alongside SunGod to develop innovative eyewear collections that our global fanbase will love and embody the spirit of our team.”

Ali Watkiss, Co-Founder and CEO of SunGod: “We’re hugely excited to be partnering with Williams Racing. Williams’ future is bright, and we’re proud to unite two British brands who are both on such strong trajectories in 2024. The last few years have seen rising demand for high-quality, performance-led eyewear in F1, and we’re delighted to step up to the plate for Williams. Drawn together by our shared passion for technical excellence and sustainable innovation, our teams are already working collaboratively to create market-leading eyewear for Williams drivers, teams and fans. We can’t wait to share these with the F1 community very soon.”

Shop the Williams Racing Collection.