2025 has been a year like no other at SunGod.
This year, we’ve been busy. From mountain peaks to city streets, 2025 was a year where SunGod showed up more than ever. Connecting with our community and supporting our athletes, we have been active in every sense of the word.
As we look back on a year like no other, we've picked out 8 incredible highlights to celebrate 2025 at SunGod.
8. Team SunGod
1. We Went Here, There, and Everywhere in 2025
We made our way to tonnes of events across the year to bring SunGod centre stage. We hit the ground running and made our retail debut at Silverstone for the Formula 1 Grand Prix, bringing SunGod performance eyewear to one of the biggest stages in motorsport, and doing so in our home country, something we had long aspired to achieve.
On the run, we were proud to be the Official Eyewear Partner for both the Hackney Half and the London Saucony 10K, cheering on our community as they raced through the capital.
Trail season saw four of our top athletes take on UTMB in Chamonix, where we celebrated double champions and met hundreds of members of our community at our stand and events for an unforgettable week that captured trail running at its finest.
Cycling was huge for us this year. We couldn’t resist heading to France to watch the world’s best cyclists take on the Tour de France, some of them wearing SunGods. Attending the Tour of Britain to send off Geraint Thomas and rounding off the season at Rouleur Live, one of cycling’s most exclusive shows, where we connected with pros, fans, and friends.
2025 marked a huge step forward in bringing SunGod into real-world moments, and this is only the beginning. Watch this space for even more in 2026.
2. Our Athletes Have Smashed It
What a year it's been for our partners and athletes
⛷️Three of our athletes competed in the Freeride World Tour, Michaela Davis-Meehan bringing home a 2nd-place finish in Women’s Snowboard and Liam Rivera a 3rd-place finish in Men’s Snowboard, showcasing SunGod performance on some of the toughest terrain in the world.
🏎️ McLaren Formula 1 Team sealed back-to-back glory, securing the 2025 Constructors’ Championship for the second year running and achieving 34 podiums, with Lando Norris crowned World Drivers’ Champion. To top it off, we’re proud to announce that SunGod has re-signed with McLaren for another year, continuing our partnership into 2026 as their Official Eyewear Partner.
⛵ Emirates SailGP Team dominated the water, taking 1st place overall and claiming the SailGP Championship.
🚴 Team SD Worx-Protime continued their dominance with an unforgettable season that included stage wins at La Vuelta Femenina, Tour de France Femmes, and Giro D’Italia Women, an Amstel Gold victory for Mischa Bredewold, 9 National Championship titles, and two Monuments: Milan–San Remo (Lorena Wiebes) and Ronde van Vlaanderen (Lotte Kopecky).
For INEOS Grenadiers, 2025 was a season of strength with 8 race wins, 7 National Champions, and 7 GC podiums. The team secured stage victories across all three Grand Tours, with standout performances from Arensman, Tarling, Ganna, and Sam Watson, capped by an unforgettable Tour of Britain celebrating Geraint Thomas’ retirement.
🏔️On the trails, Ruth Croft and Tom Evans made SunGod history by becoming double UTMB Champions. Courtney Dauwalter and Hayden Hawks pushed boundaries and inspired us all with their grit and determination.
🏃In triathlon, Hayden Wilde delivered the comeback of the year, returning from a brutal crash to claim multiple major victories, on his way to being crowned T100 World Champion, showing what’s possible through resilience, focus, and the SunGod spirit.
To every athlete, ambassador, and member of the SunGod Community who toed the line this year: you inspired us. Thank you.
3. We Continued to Commit and Challenge Ourselves
In 2025, we were proudly re-certified as a B Corp™.
Over the past three years, we’ve challenged ourselves to go further across People, Planet, and Profit. Creating performance eyewear that’s not only built to last but built responsibly.
Our latest recertification score increased by 8 points, bringing us to a total score of 102.1 points, a reflection of our ongoing commitment to sustainability and increasing our positive impact.
With new B Corp™ standards coming into effect next year, we’re already focused on continuing to evolve, improve, and push for even greater impact.
4. The Impact We Made Together
We got to partner with some amazing charities.
This year, we have strengthened our ties with our charitable partners, including Shades of Love, 1% for the Planet, and Surfers Against Sewage.
Shades of Love is one charity with which we work closely to provide eye protection to thousands of people in the Alps each year. Hear more from our interview with the founder, Niklas Huppman, here.
We have also continued to donate 1% of our revenue to our charity partners through 2025.
5. We Launched the FORTY2s™
Innovation never stops at SunGod. And it won't in 2026 either.
In 2025, we launched the FORTY2s™, a brand-new performance design engineered specifically for runners. They combine lightweight construction with a precision fit to eliminate bounce and deliver all-day comfort, no matter the pace.
Built for clarity, durability, and speed, the FORTY2s™ represent the next step in SunGod innovation, created to help athletes See Better.
The FORTY2s™ are already worn by top athletes such as Phil Sesemann, Mahamed Mahmed, Nick Bester, and many more members of our Team SunGod, demonstrating precision, innovation, and reliability. Continue to watch this space for our new innovative efforts in 2026.
6. We Collaborated on Some Special Products
This year, we partnered with some amazing athletes and brands on 12 unique projects, co-creating designs that truly reflected their personalities and passions. Working alongside McLaren F1 team drivers Lando Norris and Oscar Piastri, INEOS Grenadiers, and athletes like Courtney Dauwalter, we developed concepts that resonated with them and their communities.
7. Basecamp 2025
This year, Basecamp became two.
Every winter, our home in Verbier opens its doors to the mountain community. In 2025, we took things one step further by launching our first-ever summer Basecamp in the heart of Covent Garden, London.
From weekly run clubs to athlete meet-and-greets, pre-race hubs, community events, and product launches, our Covent Garden Basecamp became a true home for the SunGod community. It was a place to connect, share stories, and celebrate the moments that move us.
It was a summer powered by our community, and this is only the start.
8. Team SunGod
This year has been an incredible one for Team SunGod! We’ve welcomed new faces, explored new places, connected more deeply with our community, and strengthened our shared mission. Every step has brought us closer to our goals, driven by the same passion, performance, and purpose that define SunGod.
So there you have it. From the Himalayas to the Alps, from trail to trackside, every corner of the SunGod community has been buzzing with activity in 2025. The year hasn't been without its challenges, but wherever we look, we've seen our community finding strength in one another and lifting each other up to achieve great things all across Team SunGod.
To every SunGod athlete, ambassador, and customer - thank you for pushing us to take on new challenges and make SunGod the best brand and community we can be. 2025 has been a wild ride, and we can't wait for 2026: bring it on!
Wishing you a Happy New Year, from all of Team SunGod.
