SunGod announces new partnership with Formula 1 Team McLaren Racing.
We’re on a relentless mission to Make Life Look Better, which fuels our obsessive approach towards product innovation and precision engineering. This obsession forms the foundation of one of our biggest brand partnerships to date: SunGod x McLaren Formula 1 Team. The Future in Focus.
SunGod X McLaren Formula 1 Team. The Future In Focus.
Together with McLaren Formula 1 Team, we share one focus: to deliver excellence.
The partnership represents a unification of two British brands in their three core values of Innovation, Community and Sustainability. Innovative design has always been at the forefront of our mission statements; with McLaren’s design helping put Britain’s Lando Norris on the podium at the Emilia Romagna Grand Prix in April 2021, and SunGod leading the way in building fully custom, adventure-proof and impact-resistant frames.
Our mission to build an environmentally friendly, customer-led community matches well with McLaren Racing's own environmental policies. From our own ambition to achieve B Corp certification this year, to McLaren Racing being the first F1 team to be certified Carbon Neutral and committed to achieving Net Zero carbon emissions by 2030 - the most ambitious target of any F1 Team to date.
“SunGod are setting a new standard in the eyewear industry with sustainability at the heart of everything they do. SunGod’s alignment with McLaren comes in their identical passion for performance, innovation and sustainability, and therefore we are delighted to welcome SunGod as a partner of the McLaren Formula 1 team from the 2021 Formula 1 season.” Mark Waller, Chief Commercial Officer, McLaren Racing.
Read more about our partnership with McLaren Racing here.
The SunGod x McLaren Formula 1 Team Collection
In celebration of our partnership with McLaren Formula 1 Team, we are proud and excited to introduce The SunGod x McLaren Formula 1 Team collection. Available in both Sierras™ and Renegades™ ranges, the collection comprises four Limited Edition McLaren Formula 1 Team sunglasses models. Each pair is built with our latest 8KO® lens technology and ultralightweight, durable frames, fused with McLaren Formula 1 Team's signature Papaya colourway and accented with the iconic McLaren logo and speedmark. Each pair will include a Limited Edition McLaren Formula 1 Team Microfibre delivered in an exclusive co-branded box.
The SunGod x McLaren Formula 1 Team collection is now exclusively available to order here.