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SunGod x Protect Our Winters UK

30 January 2019

We’re stoked to be collaborating with POW UK to do our bit to protect powder days…

We’re supporting POW UK because we all need winter.

What is Protect Our Winters?

Protect Our Winters (POW) is a non-profit which was founded by Pro Snowboarder, Jeremy Jones in 2007. Perplexed by the number of resorts closing early due to lack of snow, Jeremy set out to mobilise the snowsports industry to enforce change in the form of POW. POW UK then launched in 2017 to mobilise the UK outdoor sports community. They empower individuals, brands, athletes and ski resorts with the facts about the climate crisis and the actions they can take to reduce their carbon footprint and accelerate our transition to a carbon neutral society. The goal is simple: Protect Our Winters through positive action.

Why SunGod x POW UK?

As much as we at SunGod love the hot sunny days, we live and breathe winter too. Snowsports is a core part of our brand identity and being based out of Verbier, we see first-hand the effect that the warming winters are having on our snow. It is clear to us that we have a responsibility to be proactive and do everything we can to save the snow we love so dearly. Our first step in addressing this responsibility is the formation of a collaboration with POW UK. We sincerely hope you share in our values and will support this incredibly important charity.

What can you do to help?

It’s simple - to support this incredible cause, all you need to do is grab yourself a Limited Edition Protect Our Winters UK microfiber. These are available to add to any order on our website when ordering a pair of Revolts or Vanguards. The Limited Edition microfiber is available for a donation of £4 which we will match to double the impact, with every penny going towards Protect Our Winters UK and the tireless work they are doing to save our winters.

So what are you waiting for? With one simple gesture you can become part of something huge because after all - we all need WINTER!

You can learn more about POW UK here.

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