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We Are SunGod.

At SunGod our philosophy is simple. Create the best eyewear for the sports we love and the adventures we pursue. Timeless Design. Built to Last. Athlete Tested. Community Approved. Guaranteed for Life.

Since day one we've taken a pioneering approach to making better and more sustainable eyewear products, challenging and revolutionising an industry and having plenty of fun along the way.

Our eyewear is designed to perform in the most extreme conditions - conquering the Bec des Rosses, winning X Games medals and summiting Everest. But it is also designed for you, for every day. To enhance your adventures, your morning runs, your early morning rides and your waist-deep powder days.

Life looks better through SunGod, we're looking forward to you joining us.

Our Values

Direct to Customer. Better pricing.

We only sell direct to you. No distributors, no retailers, no middlemen. Allowing us to deliver the best products as soon as they are ready. No long lead times or retailer mark ups of the traditional model, we’re able to pass on savings and deliver innovative, industry-leading products, direct to you from our warehouse in the UK.

Innovative products. Built to Last.

We take a practical and innovative approach to product design - functional, innovative and performance-focused engineering, premium materials and unmatched performance. Our eyewear is built to last.

For the Planet. Guaranteed for Life.

We build products for life, that's why everything we make is backed by our unrivalled guarantee. If you break them, we repair them (for free). Because we know repairing products is better for the environment than replacing them. Keeping your gear in play is better than throwing it away.

Where you'll find us

London HQ

Where it all started. Home will always be home.

Verbier HQ & Flagship Store

Our playground. Where we test and prove our products in the most extreme conditions.

Learn more about our Flagship Store here.