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SunGod X Protect Our Winters UK 2021

10 December 2020

SunGod X Protect Our Winters UK 2021


Help us to help POW UK protect our powder days…

Following the sell-out success of the past 2 years, we are stoked to announce that we will be collaborating with Protect Our Winters UK for the 3rd consecutive year! Here’s how you can help…

Why SunGod X Pow UK?

At SunGod, we exist to make life look better, and that includes reducing our collective impact on the planet. Snowsports are core part of our brand identity and we’re seeing first-hand the effect that warming winters are having on our snow. Consequently, partnering with POW UK is a no brainer for us as we do our part in galvanizing our community to take positive steps to preserve our planet.

Read about our commitment to the planet in full here.

How does SunGod work with POW UK?

Thanks to the actions of our incredible community, we’ve donated over £7,500 to POW UK so far, through the sale of our POW UK Limited Edition Products. Donations like these have helped POW to grow their core team, train new volunteers and scale up their operations as they continue their mission to inspire change. Your donations also help to fund initiatives like #thetimeisnow virtual lobby, a campaign which allowed people to meet with MPs online earlier this year, to urge them to take action towards a more sustainable future. Alongside this, our first film, Awaken, was produced this year in collaboration with POW UK. You can learn more about this here.

What’s new for 2021?

To protect our powder days for winters to come, we’ve teamed up with POW UK for the 3rd year running to create a Limited Edition POW UK goggle strap and microfibre. For the first time ever, our Limited Edition POW UK microfibres will be made from 100% recycled plastic bottle fibres and all packaging is now made from 100% recycled and recyclable material. Choose a POW Limited Edition product with any Snipers™ or Vanguards™ order to make a £4 donation and we’ll double your money to double the impact.

Be part of something huge and do your bit to support POW UK today.