Performance Sunglasses and Goggles for Bike, Run, Snow & Adventure.


Explore our Lifestyle Series, now available with our industry leading 8KO® lens technology.


What our customers say about SUNGOD.


from 7,071 verified customer reviews.


of customers would recommend SunGod to a friend.




SunGod Renegades™. Our BESTSELLER.


Meet the SunGod Pro Team


5 Awesome Women Challenging the Status Quo


Get INSPIRED by the Insta Shop

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).

The Site is owned and operated by LTM Brands Ltd (registered number 08686555, registered address The Manor, Church End, Willington, Bedford, MK44 3PX) and it's wholly owned subsidiaries, SunGod Ltd (UK) and SunGod Sàrl (Switzerland) hereinafter referred to as the “SunGod Group”.

The SunGod Group knows and understands that you care about how your information is collected, used and we appreciate your trust in us to do so carefully and sensibly. This notice describes our privacy policy and forms part of our website Terms and Conditions.

By visiting or making a purchase from you are accepting and consenting to the practices described in this Privacy Policy.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase, attempt to make a purchase or show an interest in making a purchase by voluntarily entering personal information through the Site, we collect certain information from you, including your name, billing address, shipping address, email address, and phone number. We refer to this information as “Order Information”.

We use a third party payment processors for all payments. These are Stripe, Klarna and PayPal. We do not store credit card details and instead rely on third parties for this.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use cookies to improve your experience on our website, to adjust the behaviour of our website to preferences you specify and to understand how visitors behave and move through our website. The full list of cookies we use is listed below.

Name Description
_sg18PID This cookie is used as a persistent user ID so that we can optimise the website for your browsing preferences included selected language, currency and products added to cart.
i18n_redirected This cookie allows the website to serve content in the correct language for a user.

Finally, some of our 3rd party plugins also use cookies, including Facebook, Google Analytics and The NextRoll Group (formerly The AdRoll Group). You can learn more about their use of cookies on their websites.


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

We also share your personal information required for order fulfilment and delivery with our carefully selected delivery agents including DPD, Royal Mail and DHL. You will be informed at Checkout which delivery agent we plan to use to deliver your order.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's (“NAI”) educational page at

You can opt out of targeted advertising by visiting the following pages:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at:


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at, we'll be happy to help!

Last updated: 20th August 2021