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I’ve bought a charity product, where does my donation go?

Last updated 7 days ago

First of all, thank you so much for choosing to purchase a charity product — we’re incredibly grateful for your support. By doing so, you’re joining our mission to create positive change for communities and causes worldwide.

Your donation goes directly into our 1% for the Planet fund, which we use to support a handpicked group of charity partners each year. These partners work across areas like:

🌍 Environmental protection – safeguarding ecosystems and biodiversity

♻️ Climate action – tackling the climate crisis through innovative solutions

🤝 Community support – empowering people and projects that create lasting change

Take a look below to see the full list of charity products and where you donation goes:

  • ❄️ Protect our Winters UK Microfibre 2023 & 2025 Edition: the £4 donation (or non-GBP equivalent listed) from this purchase is matched by SunGod, resulting in £8 per purchase going to support POW UK to help passionate outdoor people protect the places they love from climate change - for everyone. Registered Charity SC047595.

  • 🌍 1% for the Planet Vanguards, Goggles Lens Protector and Microfibre: a £4 donation (or non-GBP equivalent listed) from this purchase supporters 1% for the Planet build and strengthen their global network with thousands of businesses and environmental organisations working together to support people and the planet.

  • ☀️ Shades of Love Microfibre: Every pair of SunGods with a Charity Microfibre has a £2 donation that supports our partner Shades of Love tackle eye disease in the Andes and Himalayas, where high UV levels cause blindness and eye cancer in indigenous communities. Registry number: VR 207296.

  • 🚴The Bike Project Microfibre: For every microfibre purchased, a £4 donation (or non-GBP equivalent listed) will be made towards the The Bike Project, a UK charity that repairs and donates second-hand bikes to refugees and asylum seekers in London and Birmingham.

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