• Last orders in time for Christmas: 15:00 GMT 18th DecemberLast orders in time for Christmas: 15:00 GMT 18th December
  • Lifetime Guarantee on every pair of SunGodsLifetime Guarantee on every pair of SunGods
  • Extended Returns until 31st JanuaryExtended Returns until 31st January

See Better.

At SunGod, we see a better world; through our lenses, through our actions and through doing business better. Our planet is our playground, so we’re a community built brand that’s sustainable to our core. With you, our mission is multiplied and together we can See Better.

Proudly

B Corp™

Impact Report

2023.

The ins and outs of sustainability at SunGod.

Broken it?

We repair it.

Our Lifetime Guarantee.

We are King's

Award Winners.

We've won the King's Award for

Sustainable Development.

We are

Carbon Neutral.

Our Operations. Our Products. Our History.

Our journey to lower emissions

Reducing our footprint is our priority

Built to

Last.

Leave no

trace.

1% for the

Planet.

Infinite™

Recycled Frames

The Bike

Project.

Surfers

Against

Sewage.

Protect

Our

Winters.

At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for the planet. From our 1% for the Planet membership, to our Carbon Neutral products; from our charity partnerships, to our Lifetime Guarantee; protecting our playground lies at the heart of everything we do.

Ali Watkiss, Co-Founder

Our journey to lower emissions

Our journey.

Verified projects help to counteract our emissions, but reducing our footprint is the priority.

Our annual carbon footprint helps us identify opportunities to reduce emissions and improve our business and products. Whilst already a lean, relatively low-impact business, there is still room for improvement and our mission to reduce our collective impact on the Planet is stronger than ever.

We’ll never have zero emissions - as a business that creates and sells physical products, there are unavoidable emissions. Those that can be avoided are our priority: some can be tackled quickly; others require more time and collaboration. But we take responsibility for all of them, in our operations and supply chain.

Operations

Simple actions have a powerful impact. From renewable energy to recycling, responsible procurement to green data centres, virtual meetings to active commuting, we’re proud to say that our streamlined business practices and our previous efforts to be a low-impact business were reflected in the carbon footprint of our offices.

Products

Our agile processes allow for quick action. We’re swapping air freight for sea freight, redesigning and rethinking our products and packaging to reduce weight and waste, and identifying and implementing materials with lower carbon emissions across our product range. In 2023, we will even further extend the use of our Infinite 100% Recycled frames across our collection.

As a Certified B Corporation, we have a responsibility to work hard towards the goal of reducing emissions. We’re hitting the ground running by working with The Climate Label to build and implement concrete actions to reduce our carbon emissions.

Our B Corp Certification demands accountability and transparency. The Climate Label gives our actions credibility.

It’s time to make reduction the priority and See Better, together, in what must be a collaborative journey.

60%
increase in inbound sea freight over air freight (by weight) in Q1 22 compared to 2 years ago.
38%
weight reduction of mailer bags, and now with 100% recycled material.