



SunGod x Protect our Winters UK.
We've teamed up with POW UK for the fourth year running to help protect the powder days we love.
How can I help?
Protect Our Winters UK help passionate outdoor people become effective climate advocates to achieve systemic solutions to climate change.
Our Limited Edition POW UK 2022 Goggle Straps & Microfibres are now available for a £4 donation. Design any pair of Vanguards™ or Snipers™ with a POW UK Strap, and recevie a matching microfibre.
Or simply add a POW UK microfibre in the cart, with any goggle design.
Plus, we'll match every donation to double the impact.

Limited Edition POWUK goggle strap & microfibre available with:
Or design any pair of Vanguards™ or Snipers™ and add a POWUK microfibre at checkout...


The Mission.
"We help passionate outdoor people become effective climate advocates to achieve systemic solutions to climate change, protecting our world today and for future generations. As enthusiastic outdoor people, we harness our connection to wild places as a force for positive change. We're a loud, energetic, and insistent outdoor community that influences climate policy to protect the places we love. We see climate breakdown happening in our playgrounds, and we're communicating that message to policymakers.” - POW UK.

Take Action...
POW UK need you to ask your local council to #DivestTheDirt and move their pensions away from fossil fuel investment.
Despite 75% of local UK councils declaring a climate crisis, they collectively hold investments of nearly £10 billion in sketchy fossil fuel funds. The money that’s meant to be securing our future, is destroying it. But you can change that.
Your voice matters, and together, we can protect the great outdoors, the places we love to get dirty, in a good way.


In 2020, Protect our Winters UK gathered 11,420 signatures on a petition to save low carbon transport options to France for British skiers.
And there's more...

We give 1% of our revenue to the planet.
A simple idea with a far-reaching impact.
We're now a member of 1% for the Planet, committing to give a minimum of 1% of our revenue to sustainability-focused non-profits, joining a community of a diverse, global network of inspiring organisations.
Our partnership with 1% for the Planet ensures accountability, fostering trust in our collaborations with like-minded brands, businesses and charities such as Surfers Against Sewage.
We're commited to reducing our collective impact on the planet.