It's been six years since the first collaboration of SunGod and McLaren Mastercard Formula 1 team, we take a moment to reflect and celebrate a partnership built on the same beliefs.
On the surface, we operate in two very different worlds. One lives at 300km/h on the edge of physics. The other is worn by athletes pushing limits across land, road and water. But look closer and the alignment is undeniable. This partnership has never been about logos, it's been about a shared mindset - a desire to do differently, while performing at the highest level.
Bruce McLaren built a team driven by racers, engineers, people obsessed with going faster tomorrow than they did today. That mentality built a team capable of winning championships, not because it was inevitable, but because it was engineered, refined, advanced.
SunGod started the same way. An idea to do better with performance eyewear, innovate more, be more sustainable and community driven.
It has been about growing success. Starting as challengers, refining, innovating and iterating, refusing to rest and instead keep building. McLaren Mastercard Formula 1 Team have disrupted the pack on track, becoming back-to-back Constructors' Champions. SunGod is moving to disrupt the industry for performance eyewear and 2026 will be a year of great innovation in this space.
INNOVATION
In racing, success is defined by the marginal gains: millimetres in aerodynamics, milliseconds on track, split-second decisions under pressure. That same obsession drives SunGod. From precision-engineered 8KO® lenses, delivering clarity when it matters most, to continuous product refinement shaped by athlete feedback loops, every detail is interrogated and improved.
The Winners Collection 2023, featuring carbon fibre from a 2023 McLaren Formula 1 race car, is a tangible expression of that mindset: performance, materials, engineered heritage, and design rooted in the pursuit of speed. We're redefining what a modern performance brand looks like.
Since the beginning, SunGod has focused on refining its designs through constant iteration and improvement with every new or updated model. Rather than relying on past successes, the brand is committed to building on what works and improving what doesn’t. This mindset of continuous innovation forms the foundation of success, driving consistent progress toward our goals.
DRIVING THE SUSTAINABILITY AGENDA
For both SunGod and the McLaren Mastercard Formula 1 Team, performance and responsibility are not opposing forces - they are inseparable. Formula 1’s net-zero carbon ambition is reshaping the sport from within, accelerating the adoption of sustainable fuels, driving innovation in advanced materials, and demanding greater operational efficiency across every aspect of racing.
At SunGod, that same principle is embedded in how we build. As a certified B Corp, we design products using recycled materials, engineer for durability, and back everything with a Lifetime Guarantee - a commitment to circularity over disposability. Because the future of performance must also protect the future itself.
CHAMPIONSHIP MINDSET
Winning isn’t a moment on a podium. It’s a culture.
It’s the early mornings. The debriefs. The relentless pursuit of improvement.
McLaren’s Constructors’ and Drivers’ Championship legacy is built on that mentality - and its recent return to winning form is proof of what long-term belief can achieve.
At SunGod, becoming market-leading isn’t about market share alone. It’s about setting a new standard; for product innovation, for sustainability and for how brands build with their community.
Partnering with world-class athletes and receiving direct performance feedback makes us better. We build products designed to win in the environments they’re tested in.
COMMUNITY
Neither brand exists without its community. For McLaren, it’s captured in two simple words: This Team. A reminder that Formula 1 is never just about the drivers on track - it’s about the engineers, mechanics, strategists and millions of fans who believe, support and push the team forward every race weekend.
At SunGod, that same principle is embedded in how we build, which we've brought through our products to McLaren. From day 1, we’ve grown alongside the athletes and customers who share our mindset. Our partnerships are rooted in shared ambition, shared standards and shared values.
Both brands understand something simple:
Success is never individual. It’s collective.
The brand-new for 2026 SunGod x McLaren Formula 1 Team collection is now available.
