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See Better.

At SunGod, we see a better world; through our lenses, through our actions and through doing business better. Our planet is our playground, so we’re a community built brand that’s sustainable to our core. With you, our mission is multiplied and together we can See Better.


B Corp™

Impact Report


The ins and outs of sustainability at SunGod.

Broken it?

We repair it.

Our Lifetime Guarantee.

We are King's

Award Winners.

We've won the King's Award for

Sustainable Development.

We are

Carbon Neutral.

Our Operations. Our Products. Our History.

Carbon Neutral alone is not enough.

Our Journey to Net 0.

Built to


Leave no


1% for the



Recycled Frames & Lenses.

The Bike








At SunGod, we're driven by our mission to See Better. To see a better future, we need to build a business that's better for our customers and better for the planet. From our 1% for the Planet membership, to our Carbon Neutral products; from our charity partnerships, to our Lifetime Guarantee; protecting our playground lies at the heart of everything we do.”

Ali Watkiss, Co-Founder

Additional Resources.

Transparency and accountability allow for trust. Below you will find a copy of our Business Ethics, Company Code of Conduct, Environmental Policy, and Diversity, Equity and Inclusion Policy (DEI).

Business Ethics (PDF)
Company Code of Conduct (PDF)
Environmental Policy (PDF)
Diversity, Equity and Inclusion Policy (PDF)

We are a Certified B Corp™

In Summer 2022 we became a Certified B Corporation™, joining a global community of 5000+ businesses using business as a force for good. “B” stands for Benefit for All.

As a B Corp™, we’re balancing people, planet and profit to create benefit for all; employees, customers, community, shareholders and the environment.

Created by B Lab™, a non-profit network with a vision of an inclusive, equitable and regenerative economic system, B Corp Certification™ is a holistic verification that a company meets high standards of social and environmental performance, accountability, and transparency.

B Lab™ has verified SunGod using the B Impact Assessment (BIA). The BIA requires a qualifying score of 80 points to become a Certified B Corp™, conveying a company’s high-performing sustainable business practices. B Corp™ estimates that ordinary businesses score an average of 50.9. We’re proud to have certified with 93.7 points.

The BIA challenged our status quo by inviting us to re-think and re-imagine every aspect of our business. We used the BIA to measure, manage and improve our positive social and environmental impact in the five impact areas. Each has different quantities of points available and they are independently scored:

  1. Governance: the overall mission, ethics, accountability and transparency of our business. Such as impact reporting and stakeholder engagement.

  2. Workers: our contribution to our employees’ financial, physical, professional, and social well-being. Such as paying a living wage, employee benefits, and personal development.

  3. Community: our contribution to the economic and social well-being of our communities. Such as diversity and inclusion work, supply chain management, and philanthropy.

  4. Environment: our overall environmental stewardship. Such as emissions reduction, waste management and resource conservation.

  5. Customers: our value for our customers. Such as positive, ethical marketing and quality assurance of products and services.

At SunGod, sustainability has always been at the heart of our business - like our Lifetime Guarantee, which has been keeping SunGods in circulation and out of landfill since Day 1 - which means we were already in a strong position when we started the B Corp™ journey.  However, the BIA helped us take our business to the next level. From formalising inclusive hiring processes to increasing our use of sea freight, to offering employees free unlimited access to 24/7 mental health support, we’ve used the BIA as a framework to analyse and improve every area of our business.   

Crucially we must recertify every 3 years. B Lab™ regularly updates the assessment to ensure that the B Corp™ community will continually improve their practices and enhance their positive impacts. At SunGod, we’re aiming to recertify with a higher score, every time.

“The B Impact Assessment has been an inspiring framework, leaving no stone unturned, to help us implement better business. Our achievement in our first certification shows the positive business practices that SunGod had in place already, and a willingness to make quick and impactful changes, internally and externally. Joining this global community using business as a force for good makes sense - for us and every business.” Dougal Russell, Head of Sustainability.

B Corp Certification™ is a long-term commitment to a movement that promotes an inclusive, equitable and regenerative economic system. We’ve embedded the triple bottom line of people, profit and planet into the legal charter of our company which protects our mission -  even through capital raises and leadership changes - and formally embeds sustainability at the heart of our business forever. 

Becoming a B Corp™ holds us accountable on our mission to See Better, creating benefit for all. 

Find our B Corp Directory page here.