FORTY2s™

Not all of your day is your own – but the bits that are, you own. You make the most of them: the early alarm, the rising sun, the sound of your steps.

You’re a step ahead of the world, creating the space you need from it.

And when the calendar cuts out, you’re back at it – taking in the world, but making your way in it.

No better time - than seeing things from a different perspective and feeling part of a bigger picture.

It's about getting out there, finding your stride, forging your own path. KMs, PBs or cals – count them if you want to – but what really counts is finding space to be humbled by your surroundings.

Your run is your quiet moment. It's the silence between steps, the space between breaths. Anywhere is good, but the middle of nowhere is better.

Refine, measure, repeat. You run to your limits – and each time, push that limit. To the line, to the clock, to the dot.

A personal best is an affirmation – your potential lies within you, and each PB is a milestone in the pursuit of perfection.

It’s addictive. It’s about the moment – and every moment that led up to it. It’s about falling in love with the process – the early nights, the carb loads, the tapering – and seeing yourself work towards a better tomorrow.