OFFICIAL FULL FILM
This is the story of three groups of winter adventurers, each dedicated to the pursuit of adventure, each loyal to their home playground.
Filmed in three iconic winter locations, AWAKEN follows these adventurers as they are faced with the growing impact of climate change, right in their backyard. Contrasting the happiness we draw from the mountains with the harsh reality of an uncertain future, this film reminds us that the environmental message is simple; to adventure is to connect with the wild. It is this connection that empowers us to protect these fragile spaces and inspire others to follow.
cinematography DANNY LeBLANC canada JAKE HOLLAND france JAKOB KENNEDY australia
produced by GEORGINA CRAIG edited by CASPAR LETT graphics by ROB SCOTT
Protect Our Winters empower individuals, brands, athletes and ski resorts with the facts about the climate crisis and the actions they can take to reduce their carbon footprint and accelerate our transition to a carbon neutral society.
The goal is simple: Protect Our Winters through positive action.
In 2018, we launched our partnership with POW UK to do our bit to protect powder days. Since then we have released two Limited Edition POW UK microfibres and a Limited Edition goggle strap, with new editions for the 20-21 season. In 2020, we've gone one step further by producing AWAKEN, a film intrinsically linked to POW's environmental message.
Since 2018, together we have donated
over £8000 to POW UK
For more information on our 2020-21 POW UK partnership and how to donate, click here .